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PROJECT - Market Research & Web Development

Zanga Studios, an events venue, approached us for assistance in implementing a membership program for their studio.

Services

Market Research & Web Development

Client

ZANGA Studios

Year

2023 - Present

Servies

Market Research & Web Dev

Client

ZANGA

Year

2023 -Present

Challenge

Overcoming Growth Obstacles

Zanga Studio's ineffective promotion and unappealing offers led to stagnant growth, missed revenue, and low engagement, underscoring the need for tailored market research and membership solutions.

Client Goals

Increase Booking Rates.
Enhance Customer Experience.
Drive Website Traffic.

Tailored Solutions

Conducted thorough market research to understand customer preferences and behaviours.
Conducted surveys to gather feedback on the customer experience and inform pricing.
Analyzed survey data to identify pain points and areas for improvement.
Developed a membership page based on survey feedback and market insights.
Designed the page to offer personalized incentives and benefits to attract members.
Ensured seamless integration with existing website functionalities for a smooth user experience.

Tailored Solutions

Conducted thorough market research to understand customer preferences and behaviours.
Conducted surveys to gather feedback on the customer experience and inform pricing.
Analyzed survey data to identify pain points and areas for improvement.
Developed a membership page based on survey feedback and market insights.
Designed the page to offer personalized incentives and benefits to attract members.
Ensured seamless integration with existing website functionalities for a smooth user experience.

Results

Membership options fostered customer loyalty, leading to a 35% increase in revenue customer retention.
Unique studio features showcased effectively, driving a 40% increase in booking rates.

Results

Membership options fostered customer loyalty, leading to a 35% increase in revenue customer retention.
Unique studio features showcased effectively, driving a 40% increase in booking rates.